Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you:

• Fill out a consultation request or contact form on our website
• Call or email us directly
• Communicate with us via SMS/text message
• Engage with us on social media

The types of information we may collect include:

• Personal identifiers: Name, email address, phone number, mailing address
• Care-related information: Name and care needs of your loved one, medical conditions relevant to placement, budget range, preferred location
• Communications: Records of your conversations, emails, and messages with us
• Usage data: Information about how you use our website, including pages visited and time spent (collected automatically via cookies)

2. How We Use Your Information

We use the information we collect to:

• Provide senior care placement and advisory services to your family
• Respond to your inquiries and consultation requests
• Match your loved one with appropriate senior care facilities in Orange County
• Send you relevant information about care options, our services, and resources
• Communicate with you via phone, email, or SMS (with your consent)
• Improve our website and services
• Comply with legal obligations

3. SMS / Text Message Communications

By providing your phone number and checking the SMS consent box on our forms, you agree to receive text messages from Graceful Guidance Senior Services regarding your senior care inquiry, placement updates, and related services.

• Message frequency: Varies based on your inquiry status
• Message & data rates may apply depending on your carrier plan
• To opt out: Reply STOP to any text message at any time
• For help: Reply HELP or contact us at admin@gracefulguidance-ss.com

We do not share your phone number with third parties for their own marketing purposes. Carrier is not liable for delayed or undelivered messages.

4. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Senior care facilities: With your consent, we share relevant information about your loved one with facilities we are evaluating for placement on your behalf
• Service providers: With trusted vendors who assist us in operating our website and business (such as CRM systems, email providers), who are bound by confidentiality agreements
• Legal compliance: When required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of business assets

5. Cookies & Tracking Technologies

We use the following tracking technologies on our website:

• Google Analytics 4 (GA4): We use Google Analytics to understand how visitors interact with our website. GA4 may collect your IP address, device information, browser type, pages visited, and time spent on pages. This data is anonymized and aggregated. You can opt out at: tools.google.com/dlpage/gaoptout. View Google’s Privacy Policy at: policies.google.com/privacy.
• Google Ads & Remarketing: We may use Google Ads to advertise our services online. Google’s remarketing feature may show our ads to past visitors of our website on other sites across the internet. Google uses cookies to serve these ads based on your prior visits. You can opt out of personalized advertising at: adssettings.google.com.
• Google Tag Manager: We use Google Tag Manager to manage tracking scripts on our website. GTM itself does not collect personal data but enables the tools listed above.

You can control or disable cookies through your browser settings at any time. Note that disabling cookies may affect website functionality.

6. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate information
• Deletion: Request that we delete your personal information
• Opt-out of marketing: Unsubscribe from marketing emails or SMS at any time

California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at admin@gracefulguidance-ss.com.

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

Email: admin@gracefulguidance-ss.com

Phone: 1 (800) 252-7507

Business: Graceful Guidance Senior Services, Orange County, CA